Built for your category
Deduction recovery for mid-market CPG brands
At mid-market scale, deductions are a managed line item, not a surprise — you need DDO visibility, clean reserves, and a repeatable recovery process, not just a one-off audit.
Mihir Naik · Founder, OverDeduct — deduction recovery for emerging & mid-market CPG brands
Last reviewed: August 4, 2026
Educational content — not legal, tax, or accounting advice. Verify deadlines and fee details against your current distributor agreement before disputing.
Why deductions hit mid-market CPG brands
A mid-market CPG brand has enough deduction volume that it shows up in the financials — but rarely a dedicated deductions analyst to run it. The result is rising days-deductions-outstanding, reserves set by guesswork, and recoverable dollars aging past their windows because reconciliation is someone's third priority. What this scale needs is a process and the metrics to manage it.
The deductions that bite mid-market CPG brands hardest
Days deductions outstanding (DDO)
At volume, DDO is the metric that tells you whether deductions are being worked or just accruing — track it by distributor and type, not in aggregate.
Reserves & accrual accounting
Clean deduction reserves depend on knowing what's actually recoverable versus a real cost — which is a classification problem, not a guess.
A repeatable recovery process
One-off audits recover a slug of cash once; a process keeps recoverable dollars inside their windows every cycle. That's the difference at mid-market scale.
How recovery works for mid-market CPG brands
- See it for free. Upload a remittance and get a categorized, recoverable-dollar estimate in seconds — no signup, and your file never leaves your browser.
- Dispute it yourself. Self-serve software drafts the disputes and tracks every filing deadline for a low monthly fee.
- Or hand it off. We file on contingency — you only pay a share of what we recover, and nothing if we recover nothing.
See pricing for the full picture, or read how it works.
Recover what's yours
See what your distributors owe you — free
Upload a remittance from KeHE, UNFI, or any retailer and get a categorized, recoverable-dollar estimate in seconds. Free, no signup — your file never leaves your browser.
Analyze a remittance →Frequently asked questions
What does a mid-market CPG brand need beyond recovery?
Visibility and process: a days-deductions-outstanding (DDO) metric tracked by distributor and type, deduction reserves based on real recoverability rather than a flat guess, and a repeatable workflow so dollars don't age out of their dispute windows.
How is this different from a contingency audit?
A one-off audit recovers a slug of cash once. At mid-market volume you need an ongoing process — self-serve software for your team, or a managed engagement — that keeps recoverable deductions worked every cycle, not just once.
Can our existing finance team run this?
Yes. Self-serve software gives a lean team the tracking, drafting and deadline reminders to work deductions in-house; when volume outpaces the team, done-for-you and managed options take it off their plate.
Related
Built for other categories
- Food brandsPerishable and shelf-stable food brands take shortage, spoilage and fill-rate hits through KeHE, UNFI and grocery — often on thin margins. This is built to get that money back.
- Beverage brandsBeverage is heavy, high-cube and breakable — which makes freight, breakage and slotting deductions a structural cost. Here's how to get the invalid share back.
- Supplement brandsSupplements carry high margins and heavy promotional and compliance activity — so every invalid deduction costs more and there are more of them. This is built to recover it.
- Natural & organic brandsNatural and organic brands are native to the KeHE and UNFI channel — exactly the distributor lane where deductions run heaviest and specialist tools are scarcest.
- Emerging CPG brandsBuilt for a lean team without a deductions analyst.